Your website plays an important role in your marketing plan and in building your brand. Some business owners have preconceived notions on how their website should look and how it should perform for them. If you agree with the following myths, then it may be time to reconsider your website design.
Myth #1: Visitors will hit your homepage first.
Fact: The prevalence of search engines means that visitors can hit any page within your website. Your design should be consistent throughout your website and provide relevant information such as contact information (in the header or the footer), links to other pages (menu navigation system), and your branding. Having web pages that do not convey the same important items as your home page means visitors may not find what they are looking for.
Myth #2: White space is bad.
Fact: White space plays an important role in the design of your website. White space provides breathing room around important elements. It lets these elements draw attention using negative space. A web page with too much information (visuals, text, sliders) takes focus away from your key messages. When everything is important, nothing on the page becomes important.
Myth #3: Social media is not important.
Fact: Any website not making full use of social media is missing a tremendous opportunity. Today, more individuals are turning to social media sites for information. Having your website linked to social media allows you to open your business to more potential clients. In addition, incorporating social media will increase your search page ranking.
Myth #4: Build it and they will come.
Fact: Your website is not a fire and forget solution. You need to manage your website the same way you would nurture your clients. You need to adapt your website to changing demographics by reviewing your website goals on a regular basis. The intent of your website should be to attract repeat visitors (your current and potential clients). Your website needs to provide a balanced mix of content to satisfy both types of visitors.
Consider these popular myths when planning and developing your website. Having an understanding of current design myths will greatly help you make website design decisions that will help your business succeed.
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