The colour theme you pick for your brand sends a very important message to your customers. Getting the brand colours right helps how people perceive and remember your business.  In fact, colour is one of the important elements of a website. Colour affects the eyes and brain physically, mentally, and emotionally.  A survey of over 100 top websites indicates that blue and red are the most popular colours used.  Colour psychology indicates that a client will quickly form an opinion based on the colour alone.

Blues are always in style

Blue examples include Facebook, PayPal, LinkedIn, Twitter, Dell, and Hewlett Packard.  Blue is both cool and trustworthy.  It is calming.  Blue is all around us.  The sky, oceans, and ice are blue.  Blue represents a company with a solid background that is also reliable.  Companies use blue to indicate confidence, wisdom, and reliability.  Blue is part of the cool colour spectrum.  It is no wonder that blue is the most popular colour for websites.

Use red carefully

Red examples include ESPN, BBC Canada, YouTube, Adobe, Target, and CNET.  Red is a powerful colour that commands attention.  It attracts and maintains interest.  It is also stimulating and associated with passion.  Red calls for action.  It is high energy and draws attention to itself.  Red is part of the warm colour spectrum.  It is the most powerful colour. But, some audiences see red differently. It’s best to consider your target audience when selecting your brans colours.

Use colour for highlighting

The best place to use colour is in a website’s headlines, borders, backgrounds, and buttons.  These colours should complement the colours found in images and graphics.  Choosing the colour theme for your website is an important step in the website designing process.  Choose wisely and the message you convey for your brand will be very powerful.

Need help incorporating brand colours in your website?

Let’s chat.

Share This