Savvy website developers incorporate numerous techniques to help determine the best ways to improve the performance of a client’s website.  Many “build-it-yourself” websites do not include this level of research in their website templates.  Include the following three performance improving tips when designing your website.

Google Analytics

The first website secret is to add Google Analytics to each page of your website.  For this, you will need a Google account (which is free) in order to receive your unique tracking code.  Add the tracking code script to each page of your website. You will gain a better understanding of the visitors to your website.  Once installed, Google Analytics will provide information on where your visitors are located, how much time they spend on each page, and how well your keywords are performing.  Google Analytics also provides demographic information on visitors such as age and gender.  Also included is information on visitor technology such as which browser and operating system they are using.  Use this information to tweak your website for maximum results.

Keyword Planner

Use the Google AdWords Keyword Planner tool (also free) to determine popular keyword search trends for your business is the second website secret.  You will gain an understanding of what searchers are looking for. Incorporate these keywords into your website content.  You may be surprised on what you find.  For example, I once designed a website for a baby quilt store. I discovered that people were searching for baby bedding and baby blankets more than they were for baby quilts.  I included these keywords on the site to increase the effectiveness of the website in search results.

Image Alt Attributes

The third website secret is to include your keywords in image ‘alt’ attributes for increased search results.  I have lost count of how many websites I find that use ‘alt’ improperly or not at all.  The Googlebot (the spider Google uses to crawl your website) does not see the content of images.  Using a properly crafted ‘alt’ attribute helps Google understand what the image is about.  Be aware that Google does not like images that have too many keywords stuffed in the ‘alt’ description.  As an added bonus, screen readers use the ‘alt’ attribute text to describe the image to users (which increases your website accessibility).

Follow these three website design secrets for improved website performance and you will gain the added bonus of attracting more clients.

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