An outdated website impacts the overall success of your business.  Keeping your website up to date with relevant content is key to a successful web presence.  Many times, clients say they don’t know how to maintain their website or someone else does it for them (friend or family). Most times, they are not aware that their website is harming their business.

Every time I make a new contact (either online or in person), I check out their website. Some of the things I look for are outdated copyright, not using new website technologies, old blog posts, and tables used for page layout. These are key indicators of an outdated website.

Update copyright date

Imagine a potential customer finds your website during a search for your product.  They visit your website and discover a copyright message dated 2004.  What do these potential customers think about your website?  They may think that you are no longer in business, may form a poor opinion of your business, or may worry about your commitment.  If you are not committed to updating your website, potential customers will move on to the next search result. Lack of attention to an outdated website may be a sign you may not pay attention to potential customers.

Add new technologies

Website owners must keep up with changing web technologies.  Some of these new features include SEO elements such as relevant title tags, correct meta descriptions, and appropriate image alt tags.  These items are very easy to implement and will improve your search engine rankings.  Also, be sure to include Google Analytics, social media integration, and mobile-ready responsiveness.

Old blogs not cool

Having a blog is an excellent method of providing relevant information to your clients.  When visitors see that your last post was five years ago, they will lose interest due to old content.  They will believe that you have nothing new to add and have become redundant.  Keep adding new posts to your blog to keep visitors coming back. Another technique is to edit the theme so that the date does not show on the website (can be as simple of adding some custom CSS).

Drop table layouts

In the not too distant past, website developers used tables for layout.  With the introduction of Cascading Style Sheets, today’s websites use CSS for precise page layouts.  CSS layouts make it easier to create a common look and feel across all the pages in your website.  Pages designed using table layouts look old and tired.

Improve your credibility by updating your website on a regular basis.  Maintain a strong online presence to capture the attention of potential customers.  Use your website to increase your professional image.  How you look online is very important! Update your website often so that you don’t hurt your business.

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