Does your business have a website?

If your answer is no, do you think you can do without one?  The following four reasons for having a professionally designed website may convince you otherwise.  A website will help your business save time, save money, gain credibility, and keep clients informed.

Improve Customer Service

Place frequently asked questions on your website to save valuable time that you can use making sales.  You will improve customer service by having important information readily available for your clients.  Instead of calling your office, clients will find answers quickly online.  This increase in efficiency will aid profitability because you can allocate your valuable time to paying customers.

Effective Marketing Tool

A website is a cost effective marketing tool that costs much less than traditional print advertisements.  Being always accessible, a website promotes your business even when your office is closed.  Having a website means, you can take advantage of the networking power of linked pages.  As more pages link to your website, the number of potential customers visiting your website increases.  More visitors directly relate to more customers.

Reach Mobile Users

According to the CIRA 2015 Factbook, 87% of Canadians connect to the Internet.  With more internet users using smaller devices to search for products and services, having a website gets your business in front of these customers.  Interestingly, only 36% of Canadian small businesses have a website.  Beat your competition by getting your name in front of more customers.  Having a website helps you reach a wider audience.

Keep Customers Updated

A website is easily updatable with changes to information published immediately.  Printed advertisements are unchangeable once a publication goes to press. You will have to wait until the next publication date in order to make any changes.  Many Canadians browse online before completing an in-store purchase.

These are four compelling reasons why you need a business website to take advantage of the power of the Internet.

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