Most visitors to your website never give a second thought to how your website was built. All they care about is that the site is fast and works properly. Having a slow or a non-functioning website will make visitors quickly leave and they will never come back. All websites need tweaking to make them as fast as possible. This is especially true for WordPress-based websites. Include these four behind the scenes improvements to keep visitors coming back.
Reduce Number of Requests
Of all the improvements, this is the most important improvement you can do to your website. Optimize images to reduce their download size. Some websites have images that are larger than required for the design. Use an image manipulation program to reduce image sizes the the correct size for your website. Also, set the correct width and height attributes for your images in your web page code. Don’t use css to size your images. The best time to optimize images is before uploading them. WordPress automatically creates different sizes of your images and servers the appropriate image to browsers. If the default image sizes do not match the sizes required for your theme, you can change the image sizes through the WordPress dashboard. You can also add different image sizes by adding code to your functions.php file.
Use a CDN
Use a content delivery network (CDN) to deliver common support files used by your website. A CDN consists of a network of high-performance servers located throughout the world. A visitor’s web browser will use the CDN closest to their location, thereby reducing the time required to download the files. Most web hosting companies offer CDN inclusion as an added feature.
Although visitors to your web site will never know that you have adopted these improvements in your website, they will surely appreciate the increased performance of your website.