Time and again I see websites put up by businesses that lack easy to implement elements. Trouble is, most point and click website builders do not include these essential items. Business websites must include these five elements in order to increase their effectiveness.

Clear Home Page

First, the website must have a clear and concise homepage. Your home page is what visitors see first. This is your chance to get your message across. Get this wrong and visitors will leave as fast as they came. The home page must describe what you can do for the visitor. Without a clear message, visitors will become confused.

Unique Tags

Second, each web page must have unique title tags, header tags, and meta descriptions. This requires careful thought and planning. Meta descriptions describe what your page is about and each page should have a different description. Search engines such as Google and Bing use the information found in these elements when they calculate your ranking. They also use page title and meta description in their search results.

Clear navigation

Third, your website must have clear navigation. If the pages in your website are not properly connected with easy to understand words and links, then visitors will become confused and quickly leave.

Relevant Content

Fourth, your website must contain relevant and fresh content. The easiest method of providing constantly updated content is to start a blog. Use your blog to show the world that you know what you are talking about and are a subject matter expert. Google likes websites that are regularly updated as the website does not appear to be “dead”. You can also share your blog posts on other sites (such as LinkedIn, Twitter, and Facebook) which increases your inbound links score.

Call to Action

Fifth, and probably the most important element is to have a clear call to action which gets visitors to do what you want. This could be a “Buy Now”, “Get a Quote”, or “Contact Us” button. All of the information on your website must support your call to action. The key purpose of your website is to get visitors engaged with your business and convert them to clients.

Include these five must haves on each page of your website and you will increase the effectiveness of your website. Increased effectiveness means increased clients.

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