Some business owners build their websites themselves using WordPress as the foundation. Using WordPress is an excellent choice for those looking to get a professional looking website up and running quickly. When finished, some owners run their website through a page loading tool (such as GTMetrix) and discover that their website is slow loading. Tweaking a website for speed requires knowledge of how to correctly apply different approaches. Read on to discover how you can improve your website in the quest for faster page loading.

Better user experience

Having a fast loading web site is important for two reasons. First, search engines use page loading speed as an indicator when indexing websites. Second, a fast loading website provides a better user experience. Website visitors don’t like waiting for a slow website to load. Business owners looking to improve website conversion rates should look at their page loading speed.

Easily check your website

The easiest way to check the loading speed of your website is to run it through a page loading speed checker. At Majaid Web Solutions, we use four different page speed checkers. GTMetrix Website Speed and Performance Optimization, Pingdom Website Speed Test, and Google PageSpeed Insights are all online testing applications. To check a web page for speed issues, all you do is enter the website domain name and the software analyzes the website. The fourth speed checker is the Performance Analyser extension for Google Chrome. The plugin allows us to test page loading speeds while using our development servers.

Fix the issues found

With the page loading analyzing completed, it is a matter of tackling each highlighted issue to improve page speed. Some issues are easier to solve than others. By far, the easiest – yet most time consuming – issue is optimizing images. You can effectively reduce image sizes without sacrificing quality. Don’t use a 4,032 x 3,024 pixel 3.4MB photo from your smartphone when the actual image size your website needs is a 650 x 488 pixel image. Yes, we individually measure each image for the websites we develop.

Some of the other common issues require minifying and compressing files. Adding GZIP to the web server speeds up a website by compressing files before sending them to your web browser. Minifying like file types (JavaScript, HTML, and CSS) decreases file size. Combining files reduces the number of requests the web browser makes to the web server. Each file that makes up a website requires a request to the web server.

Following a methodical approach, it is possible to improve the page speed performance of your website. This improvement will not only help your web page ranking on search engines, but your website visitors will also receive a better browsing experience. Use tools such as GTMetrix and PageSpeed Insights to analyze your website. Follow the quest for faster page loading and your efforts will pay off.

Need help reducing your page load speed?

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