Cornerstone content defines the substance and forms the foundation of your business website. Use it to inform your audience on what your website is all about. Typically, this content provides more information compared to a normal blog post. Most websites will have five or more cornerstone pages. Think of them the most important pages on your website. From these pages, you create internal links to other web pages and posts. Cornerstone content is the guide to your website. In this article, I’ll explore how cornerstone content provides a positive first impression to your website visitors.
Think content when designing
When designing your business website, think of the most important content you want visitors to see. This content is a compilation of your most unmissable content. It does not have to be all textual content. It can contain infographics, statistics, facts, videos, slides, etc. The principal factor is that the cornerstone content provides value to your readers.
The selected topics for your cornerstone content should be high-level themes. For example, for a website design company, a cornerstone page could contain information about WordPress. The content contains keywords related to WordPress. This page then links to sub-pages with less important WordPress topics. The goal here is to show that you are the authority for WordPress. This page must be comprehensive and long enough to fully engage readers. The links to other content will reinforce this authority and help reduce your bounce rate.
This is a two-step process. First, the content page provides internal links to supporting information. This helps search engines understand what your website is about. Second, when you write authoritative content, visitors will link to it. These external links help your pages rank higher as search engines use the number of inbound links as a ranking factor.
WordPress built for cornerstone content
If you use WordPress for your website, then you are set because WordPress makes creating and linking cornerstone content easy. Use post categories as your cornerstone topic containers. Use the Yoast plugin to identify cornerstone content. The plugin will suggest related content that you can link to. The Yoast plugin also helps you write SEO-friendly content.
Use cornerstone content to establish authority in your area of expertise. Become known as the go-to person for the products and services you sell. Build links (internal and external) to help increase your search engine rankings. Use a content management system, such as WordPress, to make creating content easier. Using these techniques, cornerstone content provides a positive first impression for your website visitors.