A Content Management System (CMS) is a system of components designed to separate the content of a website from the layout style.  A CMS will typically consist of front and back end modules.  The front end is for the content of the website and is dynamically updatable.  The back end takes care of the administration and structure functions of the website. A CMS uses themes to control how the website displays in web browsers.  There is a plethora of themes available (free, paid, or create your own).  The most popular CMS systems include WordPress, Joomla, and Drupal.  All three are free to use and most website hosting companies have click-to-install options to help set up the CMS.

Easily update content

Although a CMS may be more complicated to set up, once the design portion is completed, it is rather easy for owners to update the content.  Owners do not have to worry about creating special website code.  The built-in editor works similar to typical word processing programs.  Updates are instantaneous which means that your website content is always fresh.  Search engines also like seeing constantly updated and fresh content.  The more relevant content you have on your website the better, as search engines will create higher page ranks due to the increase in keywords used.

Save time and money

All CMS are expandable using modules or plug-ins (free, paid, or create your own).  A CMS saves you time (easy to maintain) and money (easy to design).  A CMS is an excellent choice if you only make small changes to your website.  Choosing the right plug-in also makes search engine optimization easier to accomplish.  By separating the content from the structure, all your content will uniformly display across your website.  You can also have different people editing and updating different parts of your content (through access permissions).

WordPress is #1 CMS

Which CMS is right for you?  The scope and required features will help determine which CMS is best for your requirements.  Different content management systems have different levels of complexity.  Of the three mentioned above, WordPress is the easiest to use and the most popular CMS.  Use a CMS to save money and time while simultaneously providing relevant content to clients.

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