The actual cost of online marketing

The actual cost of online marketing

Compared to traditional advertising (TV, radio, print), online advertising typically costs much less. Most of my clients use some type of online advertising, with Google and Facebook advertising being the most popular. When helping clients get the best results from...
Track Conversions with Google Analytics

Track Conversions with Google Analytics

Most everyone knows that adding Google Analytics to a website helps supply invaluable data on website visitors. This data includes information on real time visitors (how many are currently visiting your website, where they are from, how they got to your website, and...
More business in three steps

More business in three steps

Everyone wants more business. It is what helps businesses grow. Build a website they said, and they will come. Have a website and your business will be open to the world 24/7 they said. But the sad reality is that simply having a website is not enough. Everyone has a...
Annoying Website Elements to Avoid

Annoying Website Elements to Avoid

To stay on top of effective website design trends, I do a lot of visitor research. I like to know what website elements they like and which elements they despise. With an understanding of visitor preferences, I build better websites that keep a visitor’s attention....