Customer Analytics – What you should measure

Customer Analytics – What you should measure

Search the web and you will find numerous articles on what you should measure when considering customer analytics.  Some suggest that Click Through Rate (CTR) is important while others use website traffic as a barometer to how well their website is doing.  Even more...
How to successfully market during a downturn

How to successfully market during a downturn

A downturn is a natural part of the business cycle.  In a slow economy, companies find that they must reduce costs to survive the lean periods.  One of the first budget items cut is marketing. Research suggests that when you cut marketing, there is a corresponding...
Metrics – Measure everything for success.

Metrics – Measure everything for success.

Metrics provide a quantitative assessment of your business website which enables businesses compare the effectiveness of different marketing campaigns.  Based in finance, metrics help business owners make informed decisions on where to focus their efforts.  A business...
Customer Reviews Help Get More Business

Customer Reviews Help Get More Business

Customer reviews are very important in increasing the credibility of your business.  They drive new business to you and they are imperative for growth.  Search engines such as Google provide customer testimonials in their results.  Other sites such as Yelp and RateMD...
Mistakes made marketing websites

Mistakes made marketing websites

I see a lot of mistakes when I search the internet constantly looking for examples of great website design.  I look at how these websites incorporate their online marketing.  While this approach is excellent for staying on top of current trends, I also search for...
Testimonials – Harness their power

Testimonials – Harness their power

One of the most powerful additions to your marketing tools is praise from a client.  The words of your clients have a tremendous impact on converting potential customers to paying clients.  The reasoning is quite simple.  People will feel more confident when dealing...