Testimonials – Harness their power

Testimonials – Harness their power

One of the most powerful additions to your marketing tools is praise from a client.  The words of your clients have a tremendous impact on converting potential customers to paying clients.  The reasoning is quite simple.  People will feel more confident when dealing...
Word of mouth tops marketing techniques

Word of mouth tops marketing techniques

Word of mouth is one of the most powerful methods of marketing your business.  Providing a positive experience to your clients will pay off immensely.  Having a client who promotes you and your business is crucial to building your business.  The chain reaction that...
Use Facebook ads for increased business

Use Facebook ads for increased business

According to Facebook, there are 1.04 active users visiting their website every day.  Imagine the potential of reaching even a tiny fraction of these visitors will have on bringing potential clients to your website.  I was a little sceptical when a colleague mentioned...
Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let’s say that you have 50 friends on Facebook; each of those friends...
Three online presence website tweaks

Three online presence website tweaks

There was a time when a business would create an entry in the Yellow Pages or submit their ads to local newspapers. That would be enough for their advertising campaign. Larger companies would take out ad space in glossy magazines. With the advent of the internet,...
The actual cost of online marketing

The actual cost of online marketing

Compared to traditional advertising (TV, radio, print), online advertising typically costs much less. Most of my clients use some type of online advertising, with Google and Facebook advertising being the most popular. When helping clients get the best results from...