How to hire a web designer
Are you looking to hire a web designer? Many small business owners struggle in the process of deciding how to hire the best website designer. Most do not understand what they want, know how long the process will take, or know how much a website will cost. Follow the...
Three website secrets for improved performance
Savvy website developers incorporate numerous techniques to help determine the best ways to improve the performance of a client’s website. Many "build-it-yourself" websites do not include this level of research in their website templates. Include the following three...
Four behind the scenes website improvements
Most visitors to your website never give a second thought to how your website was built. All they care about is that the site is fast and works properly. Having a slow or a non-functioning website will make visitors quickly leave and they will never come back. All...
Five elements each website must have
Time and again I see websites put up by businesses that lack easy to implement elements. Trouble is, most point and click website builders do not include these essential items. Business websites must include these five elements in order to increase their...
Increase business in three easy steps
As Internet use exploded in the last ten years, businesses clamoured to establish an online presence. Most businesses created a website that was an extension of their marketing brochures. With their website created, business owners sat back and waited for the money to...
Two effective website brand colours
The colour theme you pick for your brand sends a very important message to your customers. Getting the brand colours right helps how people perceive and remember your business. In fact, colour is one of the important elements of a website. Colour affects the eyes and...
Content Management System – do you need one?
A Content Management System (CMS) is a system of components designed to separate the content of a website from the layout style. A CMS will typically consist of front and back end modules. The front end is for the content of the website and is dynamically...
Four reasons why you need responsive web design
In 2014, the number of mobile searches for information surpassed the number desktop searches. This trend in mobile usage means that your website must adapt or you risk losing potential customers. One solution is to design and maintain several versions of your...
Use LinkedIn to build your brand
LinkedIn currently has over 600 million registered professionals with two new professionals joining every second! Imagine the reach you can achieve using this service. Use LinkedIn as another tool in your networking arsenal. LinkedIn increases your lead generation,...
Three benefits of social media for business
Incorporating social media into your marketing plan opens new channels for your brand. The power realized when members of your social groups forward your message is enormous. For example, let's say that you have 50 friends on Facebook; each of those friends has 50...