Plain Language – Write for your audience

Plain Language – Write for your audience

Use plain language Knowing your audience is very important. Understanding how they read and write is key when developing your website. Your website needs to speak the same “language”.  Use plain language to create web page content that your users are comfortable...

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Free fonts – Ensure your text always looks good

Free fonts – Ensure your text always looks good

I was asked recently “Are free fonts good enough for my website?” This started a discussion on selecting the proper font face.  Many do not understand the importance of typography or appreciate that the proper font face will make web page text easier for visitors to...

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Content – Quality equals higher rankings

Content – Quality equals higher rankings

Do you want your content to rank higher with search engines?  The best way to get higher rankings is through high quality content.  When you conduct an online search, the results should be the best possible answer for the search term.  Therefore, it stands to reason...

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Simple Design – Improve your website

Simple Design – Improve your website

Do you think that a simple design can improve your website?  Your website is an extension of your business.  Additionally, it matches your mission and goals.  It provides your customers with information 24/7.  Yet when it comes to the design of their website, some...

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Submit or not? – The SEO dilemma

Submit or not? – The SEO dilemma

Some web advertisements claim that they will submit your website to numerous search engines with one click (for a small fee).  Even others promise to increase your page ranking.  The one question that keeps coming up is do I need to submit your website to the search...

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Screen Size – A great website design option

Some clients ask what screen sizes are best when designing a responsive website.  For instance, they ask whether their website should support the Apple line of devices, or the Android systems, or the Windows based computers.  My first question is why?  Does your...

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But wait – I love drag and drop website companies

But wait – I love drag and drop website companies

We have all seen numerous advertisers use the “But wait there’s more” technique to clinch the deal.  Today, many website companies upsell items that I consider to be essential to any business looking to integrate web technologies.  They use calls to action text such...

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Search Results – Get found on Google

Search Results – Get found on Google

Where does your company rank on Google’s Search Engine Results Pages (SERPs)?  If you are not listed on the first two pages, then your business is invisible to Google searchers (about 92% of searchers click on organic links on the first page of Google search...

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Search Console – Improve your visibility

Search Console – Improve your visibility

Do you want to improve the search presence of your website?  Did you know that Google will help you?  Did you know that it is free?  As part of the Google Webmaster Tools, Google provides the Google Search Console.  Boost the visibility of your website by adding all...

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