Why visitors leave a website: four areas to check

Why visitors leave a website: four areas to check

Everyone knows that it is very important for a website to maintain the interest of a visitor. When a visitor loses interest, they will quickly leave your website and look elsewhere. Understanding why people leave a website will help you create a website that entices...

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Bootstrap saves website design time

Bootstrap saves website design time

When designing websites, I always consider how the website will look and perform on mobile devices. With the recent announcement by Google that they are creating a mobile-first index for their search results, having a mobile friendly website becomes even more...

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PageSpeed Insights for a better user experience

PageSpeed Insights for a better user experience

Google provides PageSpeed Insights to determine whether a website loads on mobile networks in under one second. The whole web page does not have to load within one second however. Only the content known as above the fold must load within the one second timeframe. ...

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Writing for the web: make visitors read your content

Writing for the web: make visitors read your content

Writing for the web is different from the traditional prose creation techniques we learned in school.  Website visitors scan your web pages before deciding what they want to read.  If you don’t style your content properly, then they will leave to search other...

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Local search increases customer acquisition

Local search increases customer acquisition

Smartphones are everywhere! The next time you are out, count how many smartphone users you see. Consider that in Canada there are 24.2 million people aged between 15 and 65. Next, Canadians own an estimated 21.3 million smartphones! Guess what they are doing? They are...

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Mobile-first index: Is your website ready?

Mobile-first index: Is your website ready?

Have you heard the Google will soon start using a mobile-first index? Most searches conducted today are done on mobile devices.  However, Google indexes pages based on the desktop version of a website.  Some websites have a mobile version (for example, compare the...

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SEO-friendly URLs improve search engine ranking

SEO-friendly URLs improve search engine ranking

Does your website use a SEO-friendly Uniform Resource Locator (URL) system?  The URL consists of two main components.  The first part is the domain name for your website (such as https://www.majaid.com).  The second part references a specific page on your website...

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Five seconds – Does your website measure up?

Five seconds.  This is the average time a visitor takes to determine if your website is worth exploring further.  When a visitor finds your website (most often through an online search – either paid or organic), they will quickly scan the visible portion of your web...

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Empty Words – Concise writing improves content

Empty Words – Concise writing improves content

Websites are littered with empty words. Consider the following text. There are some writers of website content who seem to have a natural gift when it comes to writing.  They manage to get their ideas across clearly and economically, which means that website visitors...

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Connections – Grow your business with LinkedIn

Connections – Grow your business with LinkedIn

Grow your LinkedIn network LinkedIn connections are key to helping more people find you. With more than 433 members in over 200 countries, LinkedIn is the largest professional network in the world. Use your network to become more productive and gain more business. The...

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