Power words add persuasion to your content

Have you noticed that a single word can change the mood and meaning of a sentence? The same goes for the text portion of call to action buttons. Carefully select the best words for your prose and watch conversions increase. Including power words will make the...

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Use share triggers to spread your powerful content

Use share triggers to spread your powerful content

You have a blog up and running as part of your website. You write regular articles for your visitors to read. Then you sit back, hoping that your posts will gain traction. Maybe even go viral. But nothing happens. One of the reasons your posts do not get shared on...

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Use LSI keywords to boost your SEO traffic

Use LSI keywords to boost your SEO traffic

Latent semantic indexing keywords (LSI keywords) are related words that you can use on your web pages to increase search engine results. For example, let’s say that you make and sell dog treats. You don’t want to over populate your web pages with the words ‘dog...

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Micro-Moments: Capture the new breed of searcher

Micro-Moments: Capture the new breed of searcher

Micro-moments are taking over the online world of smartphone users. When someone faces an ‘I want’ situation, they instinctively turn to their smart device to conduct a search. Google estimates that 91% of smartphone users will look up information on their phone while...

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Three online tools for small business

Three online tools for small business

Online tools make my business easier to manage! They allow me to spend more time serving my clients. I have tried numerous applications, both paid and free, over the years. I have three tools that I keep coming back to. All the tools listed here are free to use (there...

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Pet peeves to avoid on your website

Pet peeves to avoid on your website

When Tim Berners-Lee laid the groundwork for connecting computers together and sharing data between them, I bet he had no idea of how powerful the World Wide Web would become. The WWW is all around us and is even showing up in the devices we use every day (such as...

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Four steps to small business success

Four steps to small business success

Every business owner directly impacts their level of success. There are four steps every business owner should follow to keep their business operating successfully. These steps include a commitment to lifelong learning, putting in lots of hard work, implementing a...

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Usability – the problem with WordPress

Usability – the problem with WordPress

WordPress is a very popular open source platform used by a lot of blogs. Businesses also use WordPress as a content management system with customized templates for static pages such as About Us and Contact Us. With its built-in support for e-commerce (such as...

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