Break the Current Design Trends Mold

Break the Current Design Trends Mold

Have you noticed that more websites tend to look the same (design wise) by following the same trends?  The current mobile first designs using frameworks such as Bootstrap, Zurb Foundation, and WordPress seem to all look alike.  But your website does not have to look...

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Mobile first web design best practices

Mobile first web design best practices

Mobile device usage continues to climb each year.  According to statista, mobile phone internet usage topped 52 percent in 2015.  They also estimate that by 2017, more than 63 percent of internet usage will be via mobile devices.  Google also advises businesses to...

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Testimonials – Harness their power

Testimonials – Harness their power

One of the most powerful additions to your marketing tools is praise from a client.  The words of your clients have a tremendous impact on converting potential customers to paying clients.  The reasoning is quite simple.  People will feel more confident when dealing...

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Fonts can improve your messaging

Fonts can improve your messaging

The content on your website contains the messages you want to send out to your clients and the world.  Typography creates a visual hierarchy which helps readers quickly and easily read your web page.  This visual hierarchy can be as simple as varying weights and...

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Calculate your marketing budget

Calculate your marketing budget

Clients often ask how much money they should allocate to their marketing budget.  The answer is never cut and dry.  The marketing budget of a business depends on how long the business is in operation, who the business wishes to target, and what does the business wish...

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Word of mouth tops marketing techniques

Word of mouth is one of the most powerful methods of marketing your business.  Providing a positive experience to your clients will pay off immensely.  Having a client who promotes you and your business is crucial to building your business.  The chain reaction that...

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Use Facebook ads for increased business

Use Facebook ads for increased business

According to Facebook, there are 1.04 active users visiting their website every day.  Imagine the potential of reaching even a tiny fraction of these visitors will have on bringing potential clients to your website.  I was a little sceptical when a colleague mentioned...

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Questions your website designer should ask

Questions your website designer should ask

Repeatedly, I hear clients talk about how they are disappointed with their current website.  They thought that simply having a website would immediately increase their sales.  Many launched their websites without considering what they wanted their website to achieve. ...

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Website design myths

Website design myths

Your website plays an important role in your marketing plan and in building your brand.  Some business owners have preconceived notions on how their website should look and how it should perform for them.  If you agree with the following myths, then it may be time to...

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How to find a good web designer

How to find a good web designer

Finding a good website designer may seem like a daunting approach, especially if you are not technically inclined or do not know exactly what you want from your website.  Selecting the right website designer is very important, as you will want to maintain a...

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