Five elements each website must have

Five elements each website must have

Time and again I see websites put up by businesses that lack easy to implement elements. Trouble is, most point and click website builders do not include these essential items. Business websites must include these five elements in order to increase their...

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Increased business in three easy steps

Increased business in three easy steps

As Internet use exploded in the last ten years, businesses clamoured to establish an online presence. Most businesses created a website that was an extension of their marketing brochures. With their website created, business owners sat back and waited for the money to...

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Two effective website brand colours

Two effective website brand colours

The colour theme you pick for your brand is very important to the message you wish to convey.  Colour affects the eyes and brain physically, mentally, and emotionally.  A survey of over 100 top websites indicates that blue and red are the most popular colours used. ...

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Do I need a Content Management System?

Do I need a Content Management System?

A Content Management System (CMS) is a system of components designed to separate the content of a website from the layout style.  A CMS will typically consist of front and back end modules.  The front end is for the content of the website and is dynamically...

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Three uses of LinkedIn to build your brand

Three uses of LinkedIn to build your brand

LinkedIn currently has over 400 million registered professionals with two new professionals joining every second!  Imagine the reach you can achieve using this service as another tool in your networking arsenal.  Use LinkedIn to increase your lead generation, build...

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Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let us say that you have 50 friends on Facebook; each of those friends has 50...

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Four reasons you need a business website

Four reasons you need a business website

If your answer is no, do you think you can do without one?  The following four reasons for having a professionally designed website may convince you otherwise.  A website will help your business save time, save money, gain credibility, and keep clients informed....

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Four ways to improve your online presence

Four ways to improve your online presence

There was a time when a business would create an entry in the Yellow Pages or submit their advertisements to local newspapers and that would be sufficient as their advertising campaign. Some larger companies would take out advertising space in glossy magazines. With...

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