Characteristics of top websites

Characteristics of top websites

In my line of work, I look at a lot of websites. I mean “a lot”. I dig into the underlying code to determine how they work and what design elements they contain. When I like an element, I file the design for potential future adoption into a website I create for my...

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Characteristics of successful search keywords

Characteristics of successful search keywords

Successful search keywords have three characteristics that you must pay attention to. These characteristics are vital for ensuring that you are focussing on the correct keywords. When conducting your keyword research (I use Google’s Keyword Planner), you must keep...

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What to look for in a good web designer

What to look for in a good web designer

When looking for a good web designer, what qualities do you look for? Some people want to see a portfolio of past work. Others look for qualifications. Some even seek out the best advertised company. For me, while these provide a great starting point, there are other...

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Long tail SEO achieves better search rankings

Long tail SEO achieves better search rankings

Companies strive to reach the first page of search engine results pages (SERPs) for keywords related to their products or services. The higher up they are on a SERP, the more likely a searcher will click on the link to their website. The more clicks, the more chances...

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Google Tag Manager drills down into your website

Google Tag Manager drills down into your website

You have Google Analytics installed on your website and you get regular reports on which pages are visited the most. The reports provide valuable information on visitor demographics such as website visitors age, sex, and location. Also included are details of what...

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Effective marketing should cost you nothing!

Effective marketing should cost you nothing!

Before everyone jumps all over me, let me explain. Of course, marketing costs money. Marketing is one of the biggest expenditures that any company makes. But effective marketing should have a positive return on investment (ROI). If you are losing money on marketing,...

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Four inexpensive marketing ideas for small business

Four inexpensive marketing ideas for small business

For businesses just starting out, there are several inexpensive marketing ideas that can boost your bottom line. Unless you are a big business, like Coke with a $4B advertising budget, every dollar counts. Marketing is an important and often overlooked facet of...

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Popular web development tools for your business

Popular web development tools for your business

Part of being a web developer is staying on top of current web design software. My most popular web development tools include Bootstrap and WordPress. I use WordPress as the content management system for website owners that want a blog or online store. Bootstrap...

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