Search Console – Improve your visibility

Search Console – Improve your visibility

Do you want to improve the search presence of your website?  Did you know that Google will help you?  Did you know that it is free?  As part of the Google Webmaster Tools, Google provides the Google Search Console.  Boost the visibility of your website by adding all...

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SEO – Make your website work for you

SEO – Make your website work for you

Are you happy with your website?  Is it performing as you originally thought it would?  Most of my clients are familiar with the available paid advertising plans (such as Google AdWords and Bing Ads).  Trouble is, Pay Per Click (PPC) advertising is costly and only...

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Metrics – Measure everything for success.

Metrics – Measure everything for success.

Metrics provide a quantitative assessment which enables businesses compare the effectiveness of different marketing campaigns.  Based in finance, metrics help business owners make informed decisions on where to focus their efforts.  A business website and social media...

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Client Pain – Solve it for more business

Client Pain – Solve it for more business

All businesses exist to solve their client’s pain.  This pain is something that the client can’t solve themselves.  For instance, those searching for a new home normally turn to subdivision developers, real estate companies, or private sellers.  With so much...

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Customer Reviews – Get more business

Customer Reviews – Get more business

Customer reviews are very important in increasing the credibility of your business.  They drive new business to you and they are imperative for growth.  Search engines such as Google provide customer testimonials in their results.  Other sites such as Yelp and RateMD...

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Know your clients’ needs to serve them better

Know your clients’ needs to serve them better

I want a website! Web designers hear this comment numerous times every week.  Whenever I hear this comment I know that it is just the tip of the iceberg when helping potential clients decide their exact website needs.  I have a group of questions I ask in order to...

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Current Website Design Trends Mistakes

Current Website Design Trends Mistakes

Website trends constantly change and developers rush to implement the most recent technologies without fully understanding the implications.  Three areas where trends are sometimes overdone are complex typography, parallax scrolling, and the hamburger menu.  These...

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Key Website Components for Mobile Visitors

Key Website Components for Mobile Visitors

Does your website contain the key components for mobile visitors?  The number of mobile searches has passed the number of desktop searches.  A recent survey by Google indicates that mobile users depend on their smartphones for “micro-moments” throughout their day and...

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Avoid common website marketing mistakes

Avoid common website marketing mistakes

I see a lot of mistakes when I search the internet constantly looking for examples of great website design.  I look at how these websites incorporate their online marketing.  While this approach is excellent for staying on top of current trends, I also search for...

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Secrets to Great Web Design

Secrets to Great Web Design

There are numerous examples of great looking websites available for reviewing.  I spend a considerable amount of time examining websites and determining exactly how they work.  It never ceases to amaze me how simple yet elegant websites continue to impress me.  When...

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