How to use Facebook market research

How to use Facebook market research

Do you have an idea for a new business? Are you looking to expand into new areas? Are you looking for new clients? When discussing website requirements with my clients, I try to figure out who their target audience is. With this information, I can use Facebook market...

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Active marketing – How to get new customers

Active marketing – How to get new customers

In the not too distant past, most businesses used passive marketing to attract new customers. Traditional passive marketing techniques included advertising (such as print, radio, and television). Now, passive marketing has moved online to include ads (Facebook,...

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10 characteristics of an outdated website

10 characteristics of an outdated website

Is your website outdated? Do you know what to look for? With so little time available to influence whether a visitor stays on your website or leaves, you must keep your website up to date. Website visitors today understand technology and they can at once spot an...

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Fix these top DIY design mistakes

Fix these top DIY design mistakes

Some business owners design their own small business websites. Or they have a relative, friend, or neighbour build it for them. There is absolutely nothing wrong with this. In fact, it is a great way to get a website up and running for very little money. Most times...

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Top five SEO mistakes

Top five SEO mistakes

Most small business websites I audit and update for my clients are typically informational websites whose goal is to provide company information to website visitors. The most often comment when I present clients with their website audit is “Wow! I didn’t know that!”....

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Market segmentation drives website design

Market segmentation drives website design

During the first discovery discussions with clients, talk always turns to their potential clients.  Who will buy their products and services? Normally, the answer is always the same. Everyone. I then ask some specific questions designed to drill down into their target...

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Speed up WordPress with these six tips

Speed up WordPress with these six tips

Readers of my blog know that I am a huge proponent of WordPress. I like the ability to include a blog with the website I design and develop. With many plugins available, I can create some amazing websites. One drawback of the default install of WordPress is the...

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Slow Loading Website? Check it with Google

Slow Loading Website? Check it with Google

Do you have a slow loading website? Google, the world’s largest search engine, keeps a ton of stats. A lot of sites have Google Analytics installed to help owners understand their visitors. One stat tracked is when someone visits the website and more importantly, when...

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SEO tips to improve your web page rankings

SEO tips to improve your web page rankings

When you created your website, did you think about how you would get your website to rank better on search engines? Most people do not. They spend more time ensuring that their website contains information similar to a brochure handout. Then they wonder why their...

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Help search engine robots index your website

Help search engine robots index your website

All search engine companies index your website using search engine robots. These robots (also known as crawlers and spiders) visit your website and make a list of all the links found. Then, the robots follow all the links and ‘read’ the pages looking at the content...

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