Four behind the scenes website improvements

Four behind the scenes website improvements

Most visitors to your website never give a second thought to how your website was built.   All they care about is that the site is fast and works properly.  Having a slow or a non-functioning website will make visitors quickly leave and they will never come back.  All...

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Five elements each website must have

Five elements each website must have

Time and again I see websites put up by businesses that lack easy to implement elements. Trouble is, most point and click website builders do not include these essential items. Business websites must include these five elements in order to increase their...

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Increase business in three easy steps

Increase business in three easy steps

As Internet use exploded in the last ten years, businesses clamoured to establish an online presence. Most businesses created a website that was an extension of their marketing brochures. With their website created, business owners sat back and waited for the money to...

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Two effective website brand colours

Two effective website brand colours

The colour theme you pick for your brand sends a very important message to your customers. Getting the brand colours right helps how people perceive and remember your business.  In fact, colour is one of the important elements of a website. Colour affects the eyes and...

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Content Management System – do you need one?

Content Management System – do you need one?

A Content Management System (CMS) is a system of components designed to separate the content of a website from the layout style.  A CMS will typically consist of front and back end modules.  The front end is for the content of the website and is dynamically...

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Four reasons why you need responsive web design

Four reasons why you need responsive web design

In 2014, the number of mobile searches for information surpassed the number desktop searches.  This trend in mobile usage means that your website must adapt or you risk losing potential customers.  One solution is to design and maintain several versions of your...

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Use LinkedIn to build your brand

Use LinkedIn to build your brand

LinkedIn currently has over 600 million registered professionals with two new professionals joining every second!  Imagine the reach you can achieve using this service. Use LinkedIn as another tool in your networking arsenal.  LinkedIn increases your lead generation,...

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Three benefits of social media for business

Three benefits of social media for business

Incorporating social media into your marketing plan opens new channels for your brand.  The power realized when members of your social groups forward your message is enormous.  For example, let's say that you have 50 friends on Facebook; each of those friends has 50...

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Four reasons you need a business website

Four reasons you need a business website

Does your business have a website? If your answer is no, do you think you can do without one?  The following four reasons for having a professionally designed website may convince you otherwise.  A website will help your business save time, save money, gain...

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Three online presence website tweaks

Three online presence website tweaks

There was a time when a business would create an entry in the Yellow Pages or submit their ads to local newspapers. That would be enough for their advertising campaign. Larger companies would take out ad space in glossy magazines. With the advent of the internet,...

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