Meta Description – Improve your click through rate

Meta Description – Improve your click through rate

Do you include a meta description on all your web pages? Did you know that you can improve the on-page search engine optimization (SEO) and the click through rates (CTR) from search engines? While a meta description does not increase your page rank, it provides an...

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My website sucks and I didn’t know!

My website sucks and I didn’t know!

In my daily activities, I examine thousands of websites looking for the latest trends and keeping up with current standards. On numerous occasions, I often get a frantic call from a potential client stressing that their website sucks!  They contact me when their...

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#1 website mistake companies make

#1 website mistake companies make

Time and again, I see companies make the #1 website mistake concerning the content they publish.  Companies are in business to solve problems for their customers.  Yet, I constantly see business owners ignore their most precious asset their clients! Company websites...

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SEO – Make your website work for you

SEO – Make your website work for you

Are you happy with your website?  Is it performing as you originally thought it would?  Most of my clients are familiar with the available paid advertising plans (such as Google AdWords and Bing Ads).  Trouble is, Pay Per Click (PPC) advertising is costly and only...

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Outdated website hurts your business

Outdated website hurts your business

An outdated website impacts the overall success of your business.  Keeping your website up to date with relevant content is key to a successful web presence.  Many times, clients say they don’t know how to maintain their website or someone else does it for them...

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Customer Analytics – What you should measure

Customer Analytics – What you should measure

Search the web and you will find numerous articles on what you should measure when considering customer analytics.  Some suggest that Click Through Rate (CTR) is important while others use website traffic as a barometer to how well their website is doing.  Even more...

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How to successfully market during a downturn

How to successfully market during a downturn

A downturn is a natural part of the business cycle.  In a slow economy, companies find that they must reduce costs to survive the lean periods.  One of the first budget items cut is marketing. Research suggests that when you cut marketing, there is a corresponding...

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Metrics – Measure everything for success.

Metrics – Measure everything for success.

Metrics provide a quantitative assessment of your business website which enables businesses compare the effectiveness of different marketing campaigns.  Based in finance, metrics help business owners make informed decisions on where to focus their efforts.  A business...

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Don’t get hacked – Protect your website

Don’t get hacked – Protect your website

Has your website been hacked? Online security is more relevant today than ever before.  Cybint estimates that there is a website attack every 39 seconds.  The websites that we manage have seen an increase in the number of attacks in recent months. There are several...

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Client Pain – Solve it for more business

Client Pain – Solve it for more business

All businesses exist to solve their client’s pain.  This pain is something that the client can’t solve themselves.  For instance, those searching for a new home normally turn to subdivision developers, real estate companies, or private sellers.  With so...

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