The basic reports in Google Analytics provide a lot of valuable information on the visitors to your website. Regularly analyzing the information associated with your website lets you know whether your website is meeting the goals you set out. There are several ways to customize the available reports to better meet your needs. The following is a list of different methods and advanced reporting you can use Google Analytics to help boost the performance of your business website.
Create custom dashboards
You can use custom dashboards to provide a variety of advanced reporting. Using metrics and filters, you can drill down to the exact data you are looking for. For example, you can track visitor actions by comparing data on the landing pages and the exit pages. If visitors enter and leave you website vis the same web page, then maybe that page does not provide visitors with the information they want to see. On the other hand, if visitors enter vis one page and leave via a different page, then may the page that they exit on needs updating to compel visitors to stay on your website.
Also, if visitors start a conversion (take the action you want such as purchase an item) but leave without completing the conversion, then you will need to look at the page they exited on and try to determine why visitors are not completing the conversion. A website that does not convert visitors into customers is not performing as you need it to perform.
Compare data from different periods
You can set up your dashboard to compare different periods of time. For example, you can compare this week’s (or month, or quarter, or year) data to data from a different period to see if your website is performing better over time. If you discover that your data indicates poorer performance than a previous period, then you need to discover what the difference is between the two periods. Did you run a successful advertising campaign during one period and need to run another campaign?
Add several different widgets to your custom dashboard. Then, customize these widgets to display a variety of different information that is important to your business. Compare this data against goals you create for the website (i.e. the number of visitors that completed your contact form). Finally, add a widget that displays the number of visitors that abandon your contact page without completing it. Does the contact form asks for too much information, or maybe it is not working properly? Higher number abandonments vs completions suggest there is something wrong with your contact form.
Automatically receive the reports
With your custom dashboard set up, you can have Google Analytics send you the data automatically. For instance, you can receive an email with the report once, daily, weekly, monthly, or quarterly. You can also set up a dashboard that tracks one item of information (let’s say the bounce rate) and have Google sent a text to your mobile device whenever the website reaches the parameters of the dashboard widget. Each time you receive a text, you should have a look at your website to ensure it continues to perform.
Use the advanced reporting features of Google Analytics to drill down into the performance of your website. Analyze the data carefully to discover exactly where you can improve your website and improve your business.
Want this for your business?